Justin Bieber surprised fans on Friday with the unexpected release of Swag, his seventh studio album, just hours after teasing it through billboards and social media.

The 21-track project marks Bieber’s first full-length release since 2021’s Justice and his first since becoming a father in 2024.

“Inspired by his devotion as a husband and father, this new era brings a deeper perspective and more reflective sound resulting in some of his most personal music yet,” Def Jam Recordings said.

Billboards promoting the album first appeared Thursday in Reykjavik, Iceland, and Los Angeles, sparking fan speculation. Bieber later confirmed the news on Instagram, sharing billboard images and the full tracklist, which includes songs like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness.”

A two-time Grammy winner, Bieber rose to fame as a teen and is known for redefining pop music with hits like “Baby,” “Sorry,” and “Stay” with The Kid Laroi all of which have achieved diamond status. Early in his career, he was mentored by Usher and managed by Scooter Braun.

In 2023, Bieber sold the rights to his music catalog including six albums to Hipgnosis, a UK-based music investment firm, in a deal estimated at $200 million.

In August 2024, Bieber and his wife, model Hailey Bieber, welcomed their first child, a son named Jack Blues Bieber.